What is RSS?

RSS stands for Really Simple Syndication. It provides an easy way to share web content. An RSS feed contains summaries and links to pages that publish information. When you click an RSS link you will see XML (eXtensible Markup Language) code in your browser. This is to be expected, since you do not view RSS content through a browser. You view the headlines through an RSS news reader (also called an RSS aggregator).

For eBay sellers, RSS provides another way to present your items to prospective buyers.
When your customers subscribe to your RSS feed they will be almost instantly alerted when you list new items.